AssetWise Unveils GrowGreen 2024 Plan with a Mission to Sustainably Pass on Green to the World
It is undeniable that human activities over the past decades have had a massive impact on the environment, including greenhouse gas emissions and deforestation. In Thailand, the average temperature has been rising every year, and this summer, all Thais experienced the scorching heat with temperatures exceeding 40 degrees Celsius and heat waves in several provinces. This has affected daily life and health. Many agencies, both public and private, have accelerated policies to raise awareness and encourage people to adopt more environmentally friendly behaviors.
As a leading real estate developer in Thailand, AssetWise recognizes the urgent need to instill the concept of environmental care and take real action to play a significant role in creating a sustainable world and society. Under the GrowGreen concept, the company is committed to developing quality projects that create the best living spaces while considering environmental friendliness in every dimension. This aims to enhance living standards and create sustainable happiness for residents, alongside a commitment to minimize carbon emissions across all company operations in preparation for achieving Net Zero in the future. The GrowGreen concept that AssetWise adheres to seriously relies on collaboration from all sectors, including employees and partnerships with public and private entities, to develop sustainability projects that not only benefit AssetWise customers but also tangibly reduce carbon emissions.

AssetWise's GrowGreen concept is divided into 5 main pillars:
- Green Space: Prioritizing Green Areas - AssetWise emphasizes providing lush green spaces in every project, both in common areas and in the design of residences that utilize the shade of trees. Additionally, the company conducts tree planting activities in public areas to reduce global temperatures, having planted a total of 9,787 trees that help absorb 88 tCO2e or 88,083 KgCO2e (latest data from 2023).
- Energy Efficiency: Designing for Efficient Energy Use - AssetWise residential projects consider wind direction for air circulation and heat transfer within homes. The designs enhance the use of natural light to reduce daytime electricity use, alongside the use of clean energy, including the installation of Solar Rooftop Systems in several projects to reduce electricity consumption. The company also collaborates with the Metropolitan Electricity Authority to install EV Chargers in condominium projects, facilitating residents who choose clean energy vehicles, with the first installation at the Atmos Oasis On Nut project. Furthermore, AssetWise has partnered with Haup Car to provide electric vehicle rentals through an application, catering to residents of Kave Town Space, Mingle Mall customers, and employees at AssetWise headquarters.
- Waste Management: Systematic Waste Management - Reducing Waste - Over the years, AssetWise has continuously raised awareness about proper waste separation among employees, project customers, and Thai society. Currently, AssetWise employs the 'Separate-Empty-Flip' concept for waste management at its headquarters, achieving a reduction of waste sent to landfills by up to 90.39% compared to 2022. Additionally, AssetWise continues to enhance waste management at various events to achieve Zero Waste Events, which has helped reduce carbon emissions by 1,697.4 KgCO2e (latest data from 2023).
- Clean Air: Providing Clean Air in All Areas - AssetWise prioritizes planting tree species in projects that help purify the air and filter dust in common areas and surrounding spaces. Moreover, the company selects construction materials that do not contribute to air pollution, such as using prefabricated walls that reduce dust generation and furniture with low formaldehyde content. Strict standards are also enforced to minimize air pollution during all construction phases.
- Water Management: Maximizing Water Resource Utilization - AssetWise has implemented a Water System Utilization to optimize water use in buildings, designing landscapes to utilize rainwater effectively. Additionally, there is an Ozone Room or wastewater treatment room using ozone machines to recycle wastewater for beneficial use.
AssetWise's GrowGreen concept is based on the belief that everyone's actions impact this world. The company is committed to thoughtful planning and comprehensive operations to collaboratively create a better life and a better world, considering the environment in every business process to ensure that business operations can coexist with environmental care in society. From all activities in 2022-2023, the company has helped reduce and absorb greenhouse gases by 149,671 KgCO2 or 150 tCO2e. Furthermore, in 2022, AssetWise was certified as a Carbon Neutral Organization by the Greenhouse Gas Management Organization. In the future, the company will strive to reduce carbon emissions in line with national targets, aiming for a 40% reduction in greenhouse gas emissions by 2030, with a goal of achieving Carbon Neutrality by 2050 and Net Zero by 2065.